Today Propellerhead are launching Rack Extension subscriptions. And I dare say it’s the first time plug-in subscriptions are done the way they should have been in the first place.
First, let me get a few things straight. Subscriptions are not replacing sales. You can still buy all Rack Extension products as usual, and we absolutely have no plans to change that. Secondly, Rack Extension instruments and effects are more popular with you musicians than they ever have been, even after we introduced VST support. Thirdly, Propellerhead are as dedicated to the Rack Extension format as we ever have been. There’s lots of stuff in the RE pipeline.
With that out of the way, let me get back to why our subscriptions make more sense than anybody else’s. Other company’s subscriptions usually mean one of two things. Either you subscribe to one product at a time which gets really expensive and a pain to manage. Or you subscribe to a fixed bunch of products, usually all from the same manufacturer. This means you end up paying for a bunch of stuff you really didn’t want. Not good.
So, what if you could choose between hundreds of products, creating your own personal mix of plugs from a huge selection of manufacturers? And what if you could just switch out the ones you find that you didn’t use as much as you thought, only to add completely new and fresh products, even ones that just came out? What if you could up- and down-size your music arsenal freely, between those periods when you make a lot of music and the other times when your life is filled with other things than making tracks (yeah, right).
All that is exactly what Propellerhead subscriptions are all about. Letting you mix and match your musical life in the way that’s best for you.
With this freedom, there are a million ways you could organize your plug-in life. Let me just share my one favorite. With Reason comes an amazing set of devices and those will always be the backbone of the rig, for all of us. In addition to that, most people add a few essential Rack Extensions, those select ones that you learn really well and use on almost all projects. And now, on top of that you can add a subscription that you vary over time, with projects, with musical styles you’re into or with new techniques you want to explore and learn.
The Reason devices. The REs you own. The mix of instruments and effects you get from subscribing. The best of three worlds rolled into one.