For immediate release

Propellerhead Take for iOS Redefines How Musicians Capture Song Ideas

Free vocal recorder app goes viral after release, with over 250k downloads in the first 2 weeks

Stockholm, Sweden, July 24, 2014 – Propellerhead Software—makers of Figure, Apple App of the Year 2012—today announced Take Creative Vocal Recorder for iPhone, iPad and iPod Touch. Available now free on the iTunes App Store, Take easily captures musical ideas anytime, anywhere. Combining the drop-dead simplicity of a voice memo app with features custom-tailored for vocalists and musicians, Take has caught the eye of iPhone users—appearing near the top of several App Store categories.

“Millions of musicians around the world use their iPhones to record song ideas,” said Ernst Nathorst-Böös, Propellerhead Co-founder and CEO. “However, the built-in voice memo app was never designed for musicians. That’s why we developed Take. Unlike other music creation apps, Take is a simple, uncluttered musical sketchpad that sounds amazing, so good in fact, we think people will want to share their tracks with the world. We’re delighted that over 250,000 customers are using Take to create more music already.”

With a single tap in Take, vocalists capture and develop song ideas on the fly—singing, rapping, strumming, beatboxing, overdubbing or playing whatever they like directly into the iPhone’s mic. Users can record harmonies along with their voice, blend in effects to sweeten their sound and sing to an inspiring built-in collection of clicks, beats and rhythms. It’s easy to share songs with friends via Facebook, Twitter and email.

From the time Take quietly appeared on the Apple iTunes App Store on July 10, over 250,000 customers have downloaded the app. Take was recently featured on Apple’s “Best New Apps” list and made its way into the top 100 rankings in the music category in over 100 countries.

Over the past week, Take has received rave reviews from both customers and press alike. In his Engadget review, Daniel Cooper said: “The interface [offers] a wide variety of pre-made backing loops as well as three tracks that you can rap, sing, or otherwise make noise on. It's tremendously easy to use.” Singer-songwriter Olivia Broadfield added: “I often start an idea with someone and try and grab it on the iPhone memo app. But now it's super nice that with Take you can think up chords, then a melody, and overdub with lyrics.”

Take Creative Vocal Recorder v1.1 is available now free in the Apple App Store and includes a host of usability improvements and bug fixes based on user feedback. Take is compatible with iPhone, iPad and iPod touch and requires iOS 7.0 or later.

Download Take for free on the Apple iTunes App Store here.

View the Take video here.

For more information, visit www.propellerheads.se/take.