For immediate release

Reason Studios releases brand new Mimic Creative Sampler

10 August 2021, Stockholm, Sweden – Reason Studios has today released the Mimic Creative Sampler, a new instrument included in Reason 12 and available now for Reason+ subscribers as part of Reason’s promise to release new features as soon as they become available.

Mimic is built for immediate ideation, quickly exploring any audio file and finding something interesting to chop, flip, manipulate and play. Sampling has fueled popular music for decades and Mimic makes it easier than ever to add that special sauce to your tracks.

“Samples inherently have loads of character, whether they’re from a sample library, vinyl record, or your own recordings. Mimic is your go-to device to harness that character and tweak it to sound like you,” Product Manager, Mattias Häggström Gerdt said.

Mimic Creative Sampler features four sampler modes for different sampling techniques. Play your samples chromatically in Pitch Mode, slice up your sample and trigger it in Slice Mode, play the 8 sample slots in Multi Slot Mode, or create playable key splits and layers in Multi Pitch Mode. With the waveform display front and center, exploring a sample to find what you’re looking for is quick and easy.

“Sampling is all about finding a cool chunk of sound and turning that raw material into a musical idea. We designed Mimic to make that process painless and intuitive. Reason is the best place to get musical ideas going and Mimic fits that promise like a glove,” said Mattias Häggström Gerdt.

Getting the samples to sound just right is easy with sound shaping tools like envelopes, filter, LFO, and gritty effects. With Reason’s legendary time stretch built into Mimic, pitch and speed are easily controlled too—from slight tuning and length adjustments to ambient smears of slow-motion samples or re-pitched vocal hooks.

Mimic Creative Sampler is immediately available for Reason+ subscribers as part of early access to Reason 12. Reason 12, including Mimic Creative Sampler, will be available to purchase from 1 September 2021.


  • Fast, immediate sampler workflow designed for quick results
  • 8 sample slots and four sampler modes covering techniques from drum hit triggering, sample hook juggling, instrument creation, and more
  • Automatic transient detection and sample slicing
  • Four advanced stretch modes for flexible manipulation and granular reimagining
  • Onboard filter and effects designed for coloration and character


Further information:
Announcement video: 
Device page link:


Press contact
For more information about the release or interview requests, please contact:
Patrik Sundberg, Post Agency
+46 700 13 71 10

About Reason Studios

Back in 1994 three guys in Stockholm figured out a new way to slice loops that changed the way people made music. That was the start of what is now called Reason Studios. We care about music. And we want to help music makers express themselves. We want you to find your own voice – to sound like you.

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Press contact

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Marcus Adler