Privacy Policy

Last updated: 25 January 2021

INTRODUCTION

Your privacy is of the utmost importance to Reason Studios AB ("Reason", "we", "us", "our") and we are continuously taking measures to ensure that the personal data that we process about you is processed in a transparent and secure manner. This privacy policy ("Privacy Policy") includes detailed information about how we process your personal data when you are using our services.

For the purposes of this Privacy Policy, "personal data" is any information which, whether directly or indirectly, is attributable to an identified or identifiable individual.

Please note that some of our services may entail specific processing activities that are not included in this Privacy Policy. In such case, you will receive information about such specific processing activities before any processing of your personal data starts.

The controller of personal information in relation to this Privacy Policy is Reason Studios AB (556546-2206), Hornsbruksgatan 23, SE-117 34 Stockholm, Sweden. Telephone: +46 8 556 08 400.

Please note that other companies in the Reason Studios company group or third-party developers are responsible for data processing controlled outside of EU/EEA or in connection with RE Products and services. These companies may have their own privacy policies, which are generally available from the relevant websites for those products and services.

1.COLLECTION AND USE OF YOUR PERSONAL INFORMATION

Reason Studios may collect personal information about you in several different ways, both directly from you or your use of our services and from third party sources.

For more specific details and information on conditions to process related to your personal information, please contact us using the details given in the “Contact us” section below.

2. HOW AND WHY WE ARE USING YOUR PERSONAL DATA

Reason processes your personal data for the purposes and on the basis of the legal grounds as described below.

Management of our services

We use your personal data in order to manage the provision of our services to you, including to provide you with your product, providing you with after sales care such as handling returns etc., checking that payment is not made fraudulently and communicating with within the scope of the customer relationship (e.g. sending information about purchases, technical service issues, responding to enquiries, support and other related communication).

Personal data Legal basis
  • Identity data (such as name)
  • Communication
  • Contact details
  • Information about your purchase
  • Card number/bank account details
Contract. The processing is necessary in order for Reason to perform under a contract with you.
Retention period: Your personal data is stored for as long as you are a customer of Reason and for a period of one (1) year thereafter.

Development and improvement of our products and services

We use your personal data in order to develop and improve our products and services. The processing activities carried out for this purpose includes (i) using purchase history and search history to operate and improve website content and digital services, (ii) enhancement of our products and services on the basis of information how our products and services are used, (iii) sending surveys and requesting other information from you about your opinions on our products and services in order to make customer driven improvements, and (iv) improving the products and services through knowledge gained from your use of our products and services.

Personal data Legal basis
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  • Identity data (such as name)
  • Communication, including responses to surveys
  • Contact details
  • Information about your purchases
  • Search history on our website
  • Purchase history
Legitimate interest. The processing is necessary in order for Reason to meet its legitimate interest in being able to continuously develop and improve our products and services to bring you the best possible experience with using our products and services.
Retention period: Your personal data is stored for as long as you are a customer of Reason and for a period of one (1) year thereafter. Your personal data will also be anonymized for this purpose and such anonymized data may be processed indefinitely.
Anonymized data may also be shared with third parties.

Marketing communications

We use your contact information to send marketing communications, including sending newsletters and products and service information.

Personal data Legal basis
  • Identity data (such as name)
  • Contact details
Legitimate interest. The processing is necessary in order for Reason to meet its legitimate interest in being able to send marketing communication to our customers.
Retention period: Your personal data is stored for as long as you are a customer of Reason and for a period of one (1) year thereafter. If you consent, we will continue to send marketing communications after the retention period has expired.
Please note that you may at any time opt-out from our marketing communication, in which case we will not send you any such communication (save for such communication required within the scope of us providing the services subject to the management of our products and services).

Forums, blogs and Reason's online information sharing sources

For the purpose of better understanding our users and create relevant content, each time you create or reply to a post or thread on a Reason website forum, blog, RSS or other information sharing sources, in addition to providing such online services, we may also record the forum, blog, RSS or information sharing source name and the time and date of your post or thread with your account details.

Personal data Legal basis
  • Identify data (such as name)
  • Your posts on the forum, blog, RSS or other information sharing source.
Legitimate interest. The processing is necessary in order for Reason to meet its legitimate interest in being able to better understand our users and thereby provide relevant content to our users, including sending marketing communication that is relevant to you.
Retention period: Personal data is stored for six (6) months from when the post was submitted by you.

To manage and protect our IT systems

We process personal data for the purpose of managing and protecting our IT systems, e.g. by taking backups and storing log files related to the use of our website and services.

Personal data Legal basis
  • All abovementioned personal data
Legitimate interest. The processing is necessary in order for Reason to meet its legitimate interest in protecting its IT systems and ensuring that the website, services and other systems are properly working.
Retention period: Log files are stored for 13 months from the creation of the log files. Backups are stored for various periods depending on the type of backup. Some backups may be stored indefinitely.

Establish, exercise or defend legal claims

We process personal data in order to establish, exercise or defend legal claims, e.g. if a claim is brought against Reason or if we have a claim related to our products and services.

Personal data Legal basis
  • All abovementioned personal data
Legitimate interest. The processing is necessary in order for Reason to meet its legitimate interest in being able to establish, exercise or defend legal claims and use personal data as evidence in such proceedings.
Retention period: Personal data is stored until the longest limitation period has expired, which is usually ten (10) years from when the claim arose.

Comply with legal obligations

We process personal data in order to comply with our legal obligations, such as our bookkeeping obligations.

Personal data Legal basis
  • Any of the abovementioned data that appears on accounting information, usually name, bank account number/credit card number (hashed) and transaction history.
Legal obligation. The processing is necessary in order for Reason to comply with our legal obligations.
Retention period: Personal data is stored for as long as required under applicable laws.

3.SHARING OF PERSONAL INFORMATION

Sharing your information with third parties acting as controllers

In general, Reason Studios does not sell, rent, share or otherwise disclose your personal information with third parties. Notwithstanding, in our endeavor to provide you with quality products and services, we may need to make certain exemptions to this general principle (in particular when information about you cannot be transferred in anonymous and/or in pseudonymized form). Below follows a summary of third parties with which we may share your personal data.

Recipient Purpose Legal basis
Reason group companies For internal business purposes Legitimate interest
Third-party suppliers acting as data controllers, such as credit card payment suppliers, delivery companies, fraud checking services etc. In order to provide you with our products and services. Contract
Business partners Sending newsletters from our business partners. Legitimate interest
Government bodies and law enforcement agencies Compliance with laws. Legal obligation
Professional advisors Establish, exercise or defend legal claims. Legitimate interest
Investors, professional advisors (theirs and ours) Corporate governance events, such as mergers, acquisitions, insolvency events or investments. Legitimate interest
Other users Allow you to communicate with other users, either by providing links to content uploaded by you or when you post comments in communities and on forum areas. Legitimate interest

Sharing your personal data with third parties acting as processors

For research and statistical purposes, we prepare anonymous, aggregate or generic data (including “generic” statistics) for a number of purposes outlined above. As we consider that you cannot reasonably be identified from this information, we may share it with any third-party (such as our partners, advertisers, industry bodies, the media and/or the general public). However, also in this we apply a restrictive approach in order to ensure a high level of security and safety.

Please take note that our third-party service providers, acting on our behalf, always operate only in accordance with our instructions, in line with this Privacy Policy, and are subject to appropriate confidentiality, privacy and security obligations. However, other third-party providers, such as third-party developers, generally process shared information to develop and optimize their products and services. When using third-party developer products in Reason's products and services, we recommend that you always read such third-party developer’s privacy policy and use terms before using their products or services in Reason's products and services.

Transfer of personal data outside of the EU/EEA

We are a global organization and provide our products and services to users across the globe. For the purposes explained in this Privacy Policy, your information may be transferred to our group companies (including service providers operating on our or their behalf) and other third parties in countries which may not have the same level of data protection laws as those in the country where you are located. Currently, we predominantly utilize third-party service providers, business partners and developers located in the United States of America.

For more detailed information about international information transfers to our business partners, service providers and developers outside of the EU/EEA, please contact us using the details given in the “Contact us” section below.

4. COOKIES

Reason may use technologies, such as cookies, to collect information about the pages you view, the links you click and other actions you take on Reason´s website and services. Cookies are small text files that are stored on your hard drive through your web browser.

Reason may use cookies in order to store your preferences and other information on your computer in order to save time by eliminating the need to repeatedly enter the same information, for example by remembering personal information when you use Reason´s websites, and to display your personalized content and targeted advertising on your later visits to its websites. However, the cookies used on Reason´s websites do not normally contain information that identifies you personally.

Cookies on Reason´s websites

Reason Studios uses session cookies as well as persistent cookies on its websites. A session cookie is a temporary cookie which is erased when a session is ended, i.e. usually when you close your browser, while a persistent cookie is stored in one of your browsers subfolders until deleted manually or the set duration period of the persistent cookie expires.

Reason uses cookies such as “ph_hasloggedin” in order to determine whether to show “sign up” or “log in” when prompting a user to log in, “ph_st_variants” in order to determine which version of a page to show to a user, and “ph_sessionid” in order to remember information about a logged in user.

Third-party cookies on Reason´s websites

Reason Studios also uses third-party cookies. Third-party cookies may be necessary in order for third parties to provide its services to Reason. Reason uses third-party cookies such as _ga in order to access Google Analytics data.

More information about our use of cookies can be found in Reason´s Cookie Policy.

5. CHILDREN’S PRIVACY

Subject to Reason's Terms of Service, you must be 16 years of age or older to subscribe and to use our products and services, however individuals under the age of 16 may utilize our products and services only with the involvement, supervision, and approval of a parent or legal guardian.

Any parent or guardian with queries and questions concerning personal data processing that may relate to their child should contact us by using the details provided in the “Contact us” section below.

6. YOUR RIGHTS

You have certain rights under applicable data protection legislation in relation to the personal data collected about you.

You have the right to:

  • Request access to and a copy of your personal data.
  • Request rectification of your personal data that is incorrect or incomplete.
  • Withdraw your consent to our processing of your personal data that is based on your consent.
  • Request erasure of your personal data in some circumstances, but not in cases where we, for example, are legally obligated to keep your personal data.
  • Unsubscribe from marketing communications by notifying us or clicking on an unsubscribe link in the communication.
  • Request restriction of your personal data in certain circumstances.
  • Object to the processing of your personal data that is based on our or another party's legitimate interest for reasons related to your specific situation.
  • Transfer your personal data (data portability) under certain circumstances by requesting a copy of your personal data that you have provided to us in a structured format that you can transfer to another recipient.

7. CONTACT US

If you need further assistance or would like to make a comment, you can contact us:

  • Via our online web form found on our support pages.
  • By sending a mail to Reason Studios Aktiebolag, Hornsbruksgatan 23, SE-117 34 Stockholm, Sweden.